About

 

Hit Knitwear is a line of designer clothing created by Elena Ilyasova and Irena Teryaeva.


Founders

Irena Teryaeva has a university degree in Fashion Design, and has been designing knitwear for over 20 years.  She is an active member of the Designer’s Union of Russia and a silver medalist in the National Industry Achievement Show.

Elena Ilyasova has a university degree in Fashion Design from Saint-Petersburg Technology and Design University.  She has been involved in the industry for over 15 years.


At Hit Knitwear, each of our designs is based on the commingling of beautiful colours and patterns with the highest-quality craftsmanship.  But we also believe that well-designed apparel must reflect the vision and spirit of the person wearing it.  Our clothing has a special presence, a “face” among the indistinguishable fashions of today’s world.

We specialize in creating fashionable knitwear for women and men, using yarns that are 50% wool.  The style is “Classy Casual” – chic and comfortable clothing for everyday, which can be adapted to a more sporty or elegant milieu.

Our customer is the modern woman, who is sensitive to harmony of colour, appreciates the simple pleasures of daily life, and knows what she wants.  It is for her that we have created our collections.